Project Overview

Fitmate is an app-enabled, subscription-based gym access service. Once subscribed to Fitmate, users gain access to hundreds of partner gyms nationwide under a single membership plan, eliminating the need for multiple gym subscriptions. The client engaged Ontik Technology as their MVP development partner to take Fitmate from concept to reality. Ontik worked on the project end-to-end: starting with UI/UX design and wireframing, then full-scale development of the mobile app and supporting web systems. The resulting product allows fitness enthusiasts to seamlessly find and check into gyms across Australia using one app. After the successful MVP launch (achieved in just 4 months), Fitmate continued its partnership with Ontik for ongoing development – effectively making Ontik their extended software team – which enabled rapid iteration and scaling of features as user adoption grew.

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Key Metrics

• $2M+ increase in revenue post-launch, as Fitmate quickly attracted a large user base and partnerships with gyms nationwide.
  
  
• 100% client satisfaction, leading Fitmate to continue with Ontik as a long-term development partner for further product enhancements.
  
  

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Project Scope

• Unified Gym Subscription System: Developed the functionality for users to create accounts and subscribe to a plan that grants access to a network of partner gyms, replacing traditional single-gym memberships with one universal subscription.
  
  
• Tiered Access & Class Booking: Implemented a tiered gym access system based on subscription level, allowing users to attend various gyms and book different classes or training sessions offered by partner facilities according to their plan.
  
  
• Geolocation of Gyms: Integrated location-based features so users can discover and navigate to nearby Fitmate partner gyms. The app includes an interactive map and “nearest gym finder” to improve user convenience.
  
  
• QR Code Entry System: Enabled a contactless check-in process by generating unique QR codes within the app for each user – partner gyms simply scan the code to verify active membership and grant entry.
  
  
• Gym Community Engagement: Built community features (such as gym ratings/reviews or social challenges) to increase user engagement and foster a sense of community among Fitmate users across different gyms.
  
  

Project Workflow for Seamless Delivery

Wireframe & UI Design
Created detailed wireframes and user journey maps for the Fitmate app. Developed user-friendly UI screens using Figma, ensuring the app’s look and feel is intuitive for gym-goers (e.g., simple gym search, easy check-in interface). The design phase established a consistent brand and seamless experience across mobile and web portals.

Infrastructure Development
Designed and built the software infrastructure to ensure scalability and performance. This included setting up a secure backend architecture with Node.js and MySQL capable of handling real-time check-ins and membership validations across many gyms, and integrating with cloud services for reliability.

Roadmap & Sprint Planning
Prepared a go-to-market development roadmap and organized the project into agile sprints using a ClickUp sprint board. Ontik and Fitmate collaborated in sprint planning sessions to prioritize features (such as user onboarding, gym search, QR code check-in) and to adapt to feedback quickly, keeping the project on track for the 4-month MVP deadline.

MVP Development
Developed the minimum viable product (MVP) focusing on core functionality: user registration, subscription purchase, gym directory, and QR code generation for gym entry. Ensured all essential features were functional and tested for the initial release. Both the Flutter mobile app and the React/Next.js web admin portal were built in tandem to provide a complete solution.

Cloud Deployment
Deployed the application on AWS Cloud for secure and reliable access. The mobile app connected to a cloud-hosted API, and the web admin/CRM was hosted on AWS EC2 with data stored in a managed MySQL database. The deployment was configured for auto-scaling to handle increasing load as new users and gyms joined the network.

Post-Launch Support
After the MVP launch, Ontik assigned three dedicated engineers on a full-time engagement (FTE) model to provide continuous support and iterative improvements. This post-launch team handled bug fixes, new feature development (such as promotional referral systems and advanced analytics), and technical support for Fitmate, ensuring the product’s stability and growth beyond the initial release.

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Results

The Fitmate app launched as a fully functional MVP, ready for go-to-market expansion, within the aggressive timeline of four months. This successful launch enabled Fitmate to quickly onboard users and partner gyms, establishing itself in the Australian fitness market. By leveraging an offshore dedicated team from Ontik Technology, Fitmate was able to cut development and R&D costs to roughly half of their initial budget, achieving significant cost efficiency without compromising on qualityfile-3sqnjfosbbbgxgvfnqaq8x. The platform’s impact was immediately evident: users found immense value in the convenience of a one-pass gym membership, and partner gyms gained access to a broader customer base. The seamless user experience – from finding gyms to frictionless QR code check-ins – led to positive user reviews and high engagement. This success, combined with ongoing support from Ontik’s team, positioned Fitmate for rapid scaling. The company not only saw substantial revenue growth after launch but also forged a long-term development partnership with Ontik, ensuring continuous innovation of the Fitmate platform.

Final Output

A launched MVP comprising a cross-platform mobile application and a web-based admin/CRM portal for Fitmate. The output included all essential features (user onboarding, subscription management, gym discovery, QR entry system) fully implemented, along with design assets and documentation. The Fitmate platform is now live, connecting thousands of users to a nationwide gym network with a single subscription, and continues to evolve with Ontik’s ongoing development support.

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